An interactive platform for ages 13+, organised as three phases — Sparks (starter), Builders (intermediate), and Navigators (advanced) — where you learn to save, earn, invest, and build. Story-driven lessons, business simulations, and one mentor, Goldie, who adapts to where you are.
Built for families who believe financial education shouldn't wait.
A 90-second walkthrough of lessons, simulations, and Coach Goldie.
Parents: this is the same experience your child will have on day one.
"Most of us learned about money the hard way — by losing it, owing it, or wishing we'd been told sooner. Our kids don't have to."
Three age-perfect demos. Pick the one that fits and play.
Not just lessons. A complete learning ecosystem that grows with your child.
Your child starts a virtual business from scratch — a lemonade stand, tutoring service, or tech startup. They face competitors, set prices, hire staff, and handle market crashes. Every decision has real financial consequences with clear feedback.
Story-driven scenarios where your child reads a real financial situation, makes a decision from 3 choices, and sees the consequence. A full year of lessons covering saving, budgeting, investing, taxes, credit, and 20+ more topics.
Goldie is the one mentor who adapts to where you are. In Sparks (starter phase), she's the magical coin guiding Lili through stories. In Builders (intermediate phase), she's the venture coach who pushes harder. In Navigators (advanced phase), she's the editorial real-world voice. One character. Three voices. Same warmth.
For families who want to go deeper. The 6-book Lili Series (ages 8–12) follows Lili and Goldie through story adventures. The 5-book Goldie Series (ages 13–18) goes deeper into business and legacy. Optional companions to the platform — read in-app or buy print/digital.
Lili is the protagonist your child plays as. Goldie is the one mentor across all three tiers — her voice adapts as your child gets older, but it's always the same character.
You play as Lili. Goldie is the magical coin who guides you through story-driven adventures — saving, earning, budgeting, giving — building the money instincts everything else rests on.
Story-driven lessons, simple simulations, daily challenges. Bonus: the 6-book Lili Series lives here too.
15 minutes a day. Warm, playful, story-led.
Lili is older now. Goldie is her venture coach — same character, more direct voice. "You know how to save. Now let's talk about pricing, investing, and building something."
Includes the Smart Money Quest game — a 52-day venture simulation where you build a real product from idea to launch. Pricing, hiring, competitors, market shifts.
Confident, modern, builder-energy.
First paycheck, real budgets, real consequences. Goldie is now the editorial real-world mentor — no fairy tales, just the truth before adulthood.
A full year of weekly lessons covering paychecks, banking, debt, credit, taxes, and investing. Built to feel like the older-sibling advice most people never get.
Editorial, sophisticated, real.
The same skills, packaged for the age your child is right now. Real screenshots — no mockups.
Each tier has its own visual language — designed to feel right for the age, not a watered-down version of the others.
There's a difference between knowing about money and being able to make smart money decisions. Watch:
Your child watches a video about compound interest. They nod along. The next day, they've forgotten 80% of it.
Your child makes a decision about compound interest and watches the 10-year consequence unfold. They feel the difference between 3% and 8%.
The result: Kids don't just know about money — they can actually make decisions with it.
Sparks (starter), Builders (intermediate), or Navigators (advanced). Language, scenarios, simulations, and Goldie's voice all adapt to match.
Story-driven lessons where they make real financial decisions. Then practice in the business simulation.
Like compound interest, daily financial practice builds an advantage most adults never develop. Track progress in the parent dashboard.
7-day free trial on Premium. Cancel anytime. No credit card required to start.
Start your 7-day free trial. No credit card required to start. Your subscription begins on day 8 unless you cancel.
A real grasp of how money works — saving, earning, value, opportunity cost, the long game. Not abstract concepts. Lived ones, practiced through play.
Kids ask better questions at the table. They start spotting wants vs. needs in the moment. Some come home with their first business idea before age 12.
Real parent quotes coming soon as our first families share what they've seen.
Where I grew up, nobody talked about money.
I eventually made more money than I ever had before—and then I lost it all. Not because I was careless, but because no one had ever shown me how money actually works.
What stayed with me wasn't the loss. It was the realization that this knowledge had always been out there, yet no one had ever placed it in my hands.
I couldn't accept that another generation would grow up in that same silence.
Smart Money Series exists because of that decision — that no child I can reach should have to learn about money the way I did.
13+. Each phase suits a different stage of financial confidence — not strictly age-based.
About 15 minutes per day. Each lesson takes 3–5 minutes, and the daily limit is 5 lessons. This is intentional — financial education works best in small daily doses, like compound interest for the brain.
Yes. We use Firebase for secure authentication and encrypted data storage. We don't show ads, never sell user data, and parents have full visibility through the Parent Dashboard.
Yes. Cancel your subscription at any time with no penalties. The 7-day free trial gives you full access to everything — if it's not right for your family, cancel before the trial ends and you won't be charged.
Yes. Smart Money Series is a web app that works on any device with a browser — phones, tablets, laptops, and desktops. No app download required. You can add it to your phone's home screen for an app-like experience — it works just like a native app, with its own icon and full-screen mode.
The app is the complete platform — three tiers (Sparks, Builders, Navigators), lessons, simulations, the Smart Money Quest game, and Goldie as your child's mentor. It stands on its own. The books are an optional bonus for families who want to go deeper into the same characters and stories. Book 1: Lili & the Runaway Coins is available now and built into the app for premium subscribers; more books in the Lili and Goldie series are launching through 2026. You don't need the books to get the full experience — they're a nice-to-have, not a must.
No credit card required. Cancel anytime.
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